SEARCH ENGINE OPTIMIZATION (SEO)
What Is SEO?
Search engine optimization, also known as SEO, is a key factor in determining the success of your web site. Search engine optimization should be part of any internet marketing strategy and can have a huge impact on how much internet traffic your web site receives. SEO is important because high traffic translates into higher sales and bigger profits for your company.
SEO is a process of making your web site more visible for search engines. There are many different ways in which to analyze your web pages and improve their visibility. Since the primary way in which your web site gains visibility is through search engine results, it is extremely important to pay attention to what search engine algorithms look for when providing search results.
SEO is not a short term activity that provides immediate results. Instead, it should be part of an overarching marketing strategy that looks at the long term goals of marketing. While you will see results from your search engine optimization actions, they will be more obvious when looking at long term measurements.
How Does SEO Work?
SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a web site may involve editing its content and HTML and associated coding (like meta tags) to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. It can also include building both static and XML site-map pages for better crawling and indexing.
Promoting a site to increase the number of backlinks, or inbound links, is another very popular SEO tactic as the number of links which point to a web site acts as a strong indicator of the sites popularity. Inbound links account for a high percentage of the factors search engines use to rank web pages where they do. Inbound link building is often a significant part of any worth-while SEO campaign.
What Does SEO's Stand For?
The acronym "SEO's" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader advertising and marketing campaign. Because effective search engine optimization may require changes to the HTML source code of a site and site content, Search engine optimization tactics may be incorporated into web site development and design.
The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure. Many web sites are created without search in mind, which creates a situation where the web site is not visible on the internet when users search for keywords related to that business. Search engine optimizers work to eliminate problems which web sites pose to being read and comprehended correctly.
What Are Search Engine Rankings?
The primary goal of any SEO strategy is to improve search engine rankings. Search engine rankings are the positions in where your web site appears on search results.
Studies have shown repeatedly that web sites that have high ranking and appear on the first page of search results have higher amounts of Internet traffic and click-through results, than those that fall on later pages.
Click-through rates result in more opportunity for your company information and services and products to gain exposure and sales. Search engine ranking reports are an important part of keeping you informed about your web presence.
What Is The Importance of Keywords?
Keywords are one of the most widely used methods of targeting search engine optimization activities. Keywords are the words that are associated with your product or service and are what customers enter into the search engine when looking for information.
Targeted keywords are single words that are related to your product or service. Long string keywords are phrases of words that are related to your product or service. For example a targeted keyword would be “hotels.” A long string keyword would be “hotels in Seattle.” Recent research has indicated that the majority of users consistently use long string keywords when performing internet searches. As a result, it is important to integrate not only targeted keywords into your web site content, but also long string keywords. It is often much easier to use long string keywords naturally within text.
There are many different elements to search engine optimization that have not been discussed in this short article. Other aspects of SEO include the use of content, integration of keywords into meta tags and page titles, the development of backlinks and the use of social media.
What's The Difference With White Hat and Black Hat SEO?
White Hat SEO tactics tend to be "safer" for webmasters because the methods employed generate less risk to a campaign overall. Getting your site banned in search can be a critical blow to the future of your online business.
White Hat SEO tactics are those which comply with search engine guidelines or "search engine rules" and do not attempt to fool search engine spiders as to what a web site is about or what a user will likely find on a web page. Black Hat tactics are those which may work faster but generally carry much more risk and can damage a web site permanently.
These are the general differences between “white hat” and “black hat” SEO, and why White Hat tactics fit better into the ultimate strategy for search engine optimization and marketing your web site online.
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