SOCIAL MEDIA MARKETING SERVICES
Social Media Marketing Services Matter for Growth
Social media is growing by leaps and bounds. It is clearly no secret that a presence on social media platforms like Twitter, YouTube, Facebook, LinkedIn, and now Google+ is becoming more important and influential to overall visibility on the web. This has caused a shift in expenditures for small businesses interested in generating leads from the Internet from not just search engine optimization but social media marketing as well.
Most businesses understand that their competitors are using these new channels to promote themselves online but some are unsure where to begin and how to properly get started. This is precisely where our social media services become most valuable to small businesses. Our firm helps small business owners evaluate their services to determine how best to intermingle their brands with these platforms. Our company sets-up, design, and development these profiles for businesses who need assistance getting started.
According to recent reports released, although SEO (search engine optimization) is still the leading choice for online marketers, 60 percent of respondents said they plan to increase their social media marketing budgets in 2012. Out of the 500 marketing professionals polled, 68 percent of them stated that they have generated leads from either Facebook, Twitter or LinkedIn, while 55 percent have actually closed deals from social media marketing.
So why does this social media activity matter and how does it come into play exactly? As search engines need to deliver the best results they must find new ways of measuring brand value and true user following online. Search engines use these social media channels to examine what real people are talking about online. Search engines must get past simply measuring inbound links, content and architectural changes on web sites. They need more information to decipher what’s popular and social media is an excellent reflection of what people think of certain web sites and brands. Search engines that incorporate these social signals into the computer algorithms which deliver search engine results.
Think of it like this. If something is popular there is a very good chance it is being discussed or at least referenced in some way in social media channels like Twitter, Facebook, LinkedIn, and now Google+. On the contrary, if something is of little importance, it’s likely you won’t find much of it. This is a good example of why how many times something is found being liked, connected to or shared in these environments matters. It’s about finding out what’s important and what isn’t. Search engines use people, discussion and social media to find out.
Ask yourself this. Is your web site and brand being talked about on social media channels? Are search engines able to find profiles, discussion and links to your web site on social media sites or are you invisible when it comes to being found in these areas? This is going to determine what search engines think of you, your web site and your business.
Our company is located in Agoura Hills, California, (Los Angeles County) approximately 30 miles northwest of downtown Los Angeles. Looking for an SEO Company either nationally or here within the Los Angeles area? Feel free to contact us for a quick quote or consultation appointment. You may also call us right now at 1-805-499-8700 and one of our friendly and educated sales associates will walk you through an example of how an SEO program which matches your niche and budget will increase your business.